Marketing Executive · Demand Generation · Brand Transformation · Customer Lifecycle Marketing · Digital Growth · MarTech Modernization · AI Integration
Building, Scaling and Optimizing the end-to-end Marketing function. From startup to enterprise, delivering measurable results backed by data, powered by AI and tied to company growth goals.
"Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day."
Selected Work
Five engagements where strategy led to execution, and marketing became the growth engine. Click any card for the full story.
Savvy Lab - founder-led startup - dtc
Built an early-stage DTC ecommerce business from the ground up, creating its go-to-market strategy, marketing capabilities, and operational infrastructure as a lean, hands-on startup operation.
0-1 GTM strategy, near zero CAC
Hoopla Digital - global saas media tech
Architected and led the enterprise GTM strategy, ICP definition, brand messaging framework, MarTech modernization, and team development across a 3-sided audience ecosystem.
+27% brand engagement, +39% earned media
Hoopla Digital - global saas media tech
Connected Marketing efforts to bottom-line results, aligning fragmented roadmaps into a single, executable strategy that connected company goals to measurable results.
+300% pipeline, 10% YOY growth, -11% CAC
Sotera Health - global healthcare
Developed the digital strategy, CRM redesign and channel attribution models for four global business units in a regulated healthcare and life sciences portfolio.
$5M+ incremental annual revenue
HSN - OmniChannel retail & commerce
Led digital commerce and customer growth for HSN, helping transform a traditional retail business into a digitally driven, omnichannel operation while managing $100M+ in P&L responsibility
7 years of YOY revenue growth (up to 31%)
“Do what you do so well that they will want to see it again and bring their friends."
about
I'm a builder, scaler, and optimizer who believes marketing is most effective when it's connected to the business, grounded in customer understanding, and measured by its impact on the bottom line. Across my career, I've helped organizations navigate digital disruption, changing customer expectations, and evolving business models by building growth engines, strengthening brands, modernizing marketing capabilities, and turning strategy into measurable results.
I've worked across startups and Fortune 500 enterprises, B2B, B2C, B2B2C, and DTC business models, and industries ranging from SaaS and media technology to global healthcare, life sciences, retail, and financial services. At HSN, I helped transform a traditional retail business into a digitally driven operation, growing digital to 73% of revenue. At Sotera Health, I built a digital growth strategy across four global brands, contributing to more than $5M in incremental annual revenue. At Hoopla Digital, I transformed marketing into a strategic growth organization, expanding pipeline 300%, driving $37M in revenue impact, and scaling marketing capabilities across a global business. Most recently, I've brought that same enterprise discipline to a startup, building its go-to-market strategy and marketing infrastructure from the ground up.
My approach combines strategic thinking with hands-on execution. I believe in understanding the business before prescribing solutions, building the right teams and operating models, testing and scaling what works, and continually optimizing investments against business goals. That means connecting brand, demand generation, sales, product, and RevOps; making data actionable; embracing emerging technologies and AI; and creating the alignment and capabilities needed for sustainable growth.
I welcome complex challenges, whether that means building something from zero, scaling what's working, or rethinking what's no longer delivering. The objective is always the same: make marketing a stronger driver of business performance. Let's solve the next challenge together.
"Master the topic, the message, and the delivery."
Approach
Build • Scale • Optimize • Deliver
1
Start by listening and learning through stakeholder interviews, market research, customer feedback, and data-driven insights, partnering with Sales, Product, and Engineering to understand what’s working, what isn’t, and where the opportunities lie. Build a unified GTM engine and the supporting team in parallel, activating multi-channel demand generation and sales enablement across the entire organization.
Discovery | Collaboration | Curiosity | Goal Alignment & Prioritization
2
Scale brand awareness, thought leadership, and growth engines through a 'Test-Ramp-Go' approach. Use experimentation, data, and AI-powered workflows to identify what works, accelerate impact, and scale efficiently. Amplify the brand message, modernize the MarTech stack, and upskill the team to ensure a scalable, sustainable growth model takes shape.
Innovation | Experimentation | Strategic Execution | Fiscal Responsibility
3
Optimize the marketing mix through shared attribution, trusted dashboards, and continuous performance monitoring. Partner with RevOps to improve forecasting, budgeting, and pipeline transparency; identify friction points, recognize signals, and pivot based on data to maximize results. Communicate the how and why behind decisions to keep the organization aligned and focused on outcomes.
AI Integration | Automation | Media Mix | Omnichannel Activation
4
Ultimately I tie marketing strategy and execution directly to company goals, using bottom-line impact to guide priorities and measure success. I bring a builder’s mindset and hands-on leadership to challenges of any scale, from startups to enterprise environments. Explore my work examples and resume for how I delivered measurable results.
Productivity | Shared Success | Communication
Recommendations
In their own words...
“Bryan brings strategic clarity to high-stakes initiatives, aligns cross-functional leaders around measurable priorities, and consistently turns complex plans into business outcomes teams can sustain.”
“He simplifies complex problems, aligns teams quickly, and builds systems that make performance measurable and repeatable.”
“His marketing perspective has meaningfully influenced how I think about leadership, organizational alignment, and growth, and I continue to value him as a trusted peer and advisor.”
key skills & Core Competencies
A portfolio of skills blending strategy, brand transformation, operational expertise, and Marketing leadership.
Connects business objectives, customer needs, and market opportunities to integrated marketing strategies that drive measurable growth.
Aligns positioning, pricing, market opportunities, and go-to-market priorities to accelerate commercialization and business performance.
Architects scalable growth engines that translate market opportunities into measurable pipeline expansion, customer acquisition, and revenue impact.
Strengthens brand relevance, market differentiation, and thought leadership to increase visibility, build trust, and create competitive advantage.
Develops multi-channel demand strategies and ideal customer frameworks across SMB, mid-market, and enterprise segments to generate demand and accelerate conversion.
Builds and develops high-performing teams, modernizes operating models, and expands capabilities to support organizational growth and change.
Establishes shared attribution, trusted dashboards, and performance frameworks that improve forecasting, investment allocation, and pipeline transparency.
Modernizes marketing technology, workflows, and capabilities through automation and AI to improve efficiency, accelerate execution, and scale sustainably.
Transferrable across industries, verticals & audiences
let's Connect
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